Skip to main content

Steve Jobs: When Geniuses Are Wrong


In this clip, from over 35 years ago, a young, dumb Steve Jobs debates an older, wiser David Burnham, writer for The New York Times (and breaker of the "Serpico" scandal) about the potential dangers of computer spying.

This clip took place long before the idea of "surveillance marketing" even occurred to anyone.

Hat tip to the great Douglas Burdett

Comments

Popular posts from this blog

The Simple-Minded Guide To Marketing Communication

We marketing people have a dreadful habit of taking the obvious and making it incomprehensible. So today I would like to go against the grain and take the obvious and make it more obvious. If you are someone who has to make decisions about how to spend marketing dollars, here are some principles I believe in for simplifying and clarifying your thinking. The first thing we have to understand about marketing communication is that there are no absolutes. There are just likelihoods and probabilities. When making communication decisions, our job is to assess likelihoods and probabilities. In other words, precision guessing . We need to reckon which of the many alternatives we are faced with has the highest probability of producing the result we are looking for with the budget we have. A second principle is to understand the limits of what we do. We don't have as much power to create business greatness as we think we do. There are too many important aspects of business success that a...

Technology, Progress, And Irresponsible Stupidity

The world does not move in straight lines. We expect things to go one way, but they unexpectedly go another. In 2000, when the Prius was introduced, most commentators saw a big future for hybrid vehicles. In 2009, a study by JPMorgan confidently asserted " 20% of all vehicles sold in U.S. to be hybrids by 2020. " In 2010, Consumer Reports said " 39 percent are considering buying a hybrid or plug-in for their next car. " And yet, as of April 2016, hybrid cars represented less than 2% of car sales in the US. Their share of market has dropped by 50% since 2013. A car dealer I know told me "we can't give 'em away." If you think the reason for this is the popularity of electric vehicles, think again. Electric vehicles represent less than 1% of car sales in the US. In the early 1990's the Soviet Union collapsed. We thought "liberal democracy" had become triumphant and would be the model for world governance. Today "liberal democracy...

How Ad Industry Destroys Brand Value

The advertising industry prides itself on being brand builders. Building successful brands is supposed to be the essence of what we do. But in recent years the ad industry has been guilty of cheapening some of the most important brands it controls -- its own. I am going to be picking on WPP because it is the biggest offender. But to some degree the same can probably be said about each of the major holding companies. WPP is the owner of some of the most famous and worthy brands in the history of the ad business: JWT, Ogilvy, Y&R and Grey. It has been systematically dismantling the value in these brands. Today they are splinters of what they were. The holding companies have undermined their agencies from the top down and from the bottom up. What a holding company usually does is buy successful brands and manage them at arms length to, presumably, add value to shareholders. Examples of successful holding companies are Berkshire Hathaway and Procter & Gamble. Nobody buys a Berkshir...