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The Glossary Of Marketing


If you’re new to the business world, you may soon find yourself in a marketing meeting and become very quickly disoriented. This is because marketing people speak a language that is disconcerting to the human ear and mystifying to the human mind.

To help you through this bewildering experience, here at The Ad Contrarian Global Headquarters we have created a glossary of terms that can help you understand what marketing people actually mean when they talk:
Engage - bother
Brand architect - account executive
Authentic - true sounding

Transparent - natural looking

Content - anything on the web

Branded content - anything on the web with a logo

Compelling content - content

Conversation - retweet

Follower  - stranger who wants something for nothing

Advisor - LinkedIn term for unemployed

Community - strangers who once clicked

Meaningfulness - (no one knows)

Branding - anything with a logo on it
Activation - when marketing people actually do something

Workshop - meeting

Roundtable - meeting

Summit - meeting

Town hall meeting - meeting

Training session - powerpoint-induced napping opportunity

Webinar - digitally delivered powerpoint-induced napping opportunity

Traditional - stuff we don’t do well

Brand advocate - customer

Brand ambassador - customer

Storyteller - copywriter

Passionate - opportunistic

Evangelist - inflexible bore

Data-driven - unimaginative
Brand purpose - something our CEO’s spouse is into

Disruptive - something our CEO’s daughter is into

Target audience - people like us



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