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My Hopes For 2018


Three years ago I wrote a post called "My Hopes For 2015." Just to show how little things change, I am re-posting it here word-for-word as my hopes for 2018.


I'm tired of being disappointed. Every year I have high hopes that it's going to be different. And it never is.

So this year I am determined not to be disappointed. I've adjusted my hopes for the year accordingly.

Here's what I'm hoping for in 2015:

  • I'm hoping that some people with no talent or brains became really famous. 
  • I'm hoping that a presidential candidate writes a book.
  • I hope that some Hollywood stars sign a petition.
  • I'm hoping that a famous athlete gets arrested.
  • I'm hoping that college students discover the world isn't perfect.  
  • I hope there's a Super Bowl spot with talking animals.
  • I'm hoping that companies I buy things from make it very hard for me to talk to someone on the phone. 
  • I'm hoping for really annoying online ads. 
  • I hope to see more about Donald Trump, Kim Kardashian, and Al Sharpton.
  • I'm hoping that someone announces they are going to re-invent the ad agency. 
  • I'm hoping this is the year of mobile. 
  • I hope someone in Washington suggests that we move to the metric system. 
  • I hope that some pop music stars share their political opinions with us.
  • I'm hoping that a lot of people decide that anyone who doesn't agree with them -- particularly about religion or politics -- needs to be killed. 
  • I hope that two large advertising companies merge.  
  • I'm hoping that a marketing group holds a conference called "Disrupt" or "Engage" or "Connect."
  • I hope that people get really sensitive about their religion or race or size or height or sex or ethnicity. 
  • I'm hoping that we have more people on TV talk shows screaming at each other. 
  • I hope our elected representatives have really nice suits and haircuts.
  • I'm hoping someone makes a movie about a flawed loner who has to save the world.
  • I'm hoping that a car company has the best deals of the year. 
  • I'm hoping that all my friends post cute pictures of their children. 
  • I'm hoping someone says, "It is what it is." 
  • I hope that a food we thought was good for us turns out to be bad, and a food we thought was bad turns out to be good. 
  • I'm hoping for more data-driven insights.
  • I hope that the ceo of a once-great magazine or newspaper decides they need to be an "online content provider. " 
  • I'm hoping to read about developing my personal brand. 
  • I hope that a tech ceo publishes an article about how I can be just like him if I follow five simple rules. 
  • I hope that someone writes a book about how to market to millennials. 
I have a feeling that this year I won't be disappointed.

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